History of Golf Clubs

Golf clubs went through a lot of changes before becoming what they are right now. When it was first introduced in Scotland, it was a casual game using casual equipments carved from wood. Eventually as the game became competitive, Callaway golf clubs are left in the hands of professional and skilled craftsmen. The first set of special Callaway golf clubs was owned by James IV of Scotland in 1502 who commissioned a bow maker in Perth to make his set. During those times, a golf club set consists of the following:

  • Long noses called play clubs used for driving balls around (looks similar to ice hockey stick of modern times)
  • Grassed drivers called fairway clubs for medium range distances
  • Spoons for short ranges
  • Niblicks (or wedges)
  • Putting cleek

During those times Callaway golf club heads were made from tough woods such as pear, holly, apple and the most common hardwood, beech. The shaft was made of hazel or ash wood. The head are attached to the shaft using a splint and is tightly bound by a leather strap. The creation of an old school golf club was a bit complicated, it takes longer to make, and thus it was also expensive. Most golf clubs were fragile as well, therefore it was not unusual for a golfer to break a club or two per game. Such reasons made golf a game of the elite during the old times. Only those who can afford it can play golf.

Callaway golfIt was around 1750 when crafters started adding metal and bone fragments into the wooden club to prevent shattering. Other manufactures add leather and other materials to increase the compression of the club. The more compressed a club is, the farther the distance it can push the ball to. Such additions paved the way for the second generation golf club which officially emerged in 1826.

When gutty ball was introduced by Dr. Paterson in 1848, long noses became obsolete. Instead bulgers (odd shaped club heads) made of hickory were slowly taking over the golfing arena. However, some manufacturers still resort to using the other wood – perhaps to minimize cost of production. Club heads made of hickory are similar to the club heads as known today. These bulgers are able to withstand the pressure caused by gutty balls. By 1900 persimmon was the main material used for club heads. Alternatively aluminum alloys were also used to create club heads since traditionally; metal forging by hand was the way to create golf clubs. In 1902, E. Burr created the first grooved-faced iron club believed to increase the backspin of a golf ball. Metal shafts were first introduced in 1890 by Thomas Horsburgh although was not immediately accepted by the golfing public. It was only legalized when in 1929, the Prince of Whales himself made use of a golf club with a steel shaft.

The modern Callaway golf clubs were made using a mix of traditional and modern materials available for manufacturing. The first batch of modern golf clubs was first used in 1930. In 1939, R&A finalized and made into a standard the 14 club rule. This rule states that golfers, should have no more than 14 clubs in his/her bag on any given competition day. This is to assess the golfer’s capability and create a standard for clubs. Instead of naming clubs, manufacturers identify golf clubs by their numbers. The numbers determine the golf clubs loft, heaviness, lightness and how each club can affect the distance conquered by any golf ball.

The first affordable set of golf clubs was out in the market in 1963. This was made possible with the casting method of creating clubs, a much quicker and less expensive way of producing golf clubs compared to hand forging them just like the old times. Graphite shafts were first introduced in 1973, to replace the heavier hardwood or aluminum shafts. Currently, golf clubs made of graphite shafts and titanium club head is the in thing among golfers, a far outcry from the original wooded clubs of 1502.

Common Terminology in Chat Agent Service

Various fields of business incorporate chat agent services into their business websites to enhance customer relationship under the principle that optimal customer satisfaction leads to better business. Chat agent services involves enabling the chat function into the company’s business website, so the customers can get as much information they need with as many or as few questions they can ask. If you are considering hiring a chat agent or two for your business website, here are a few terminologies you have to be familiar with.

HIPAA Compliance

Chat agent services are tasked to collect and compile customer information including their names, addresses, and contact details. This ensures a business that they can contact their customers or that the chat service’s affiliated phone marketers can advertise to them. However, the best chat services are respectful of their client businesses’ limitations. In the case of physicians and health care establishments, doctor-patient confidentiality or physician-patient privilege is something that must be kept intact. The Health Insurance Portability and Accountability Act of 1996 ensures that patient information is protected; chat services’ compliance with this maintains that patient information stored in the cloud is safe.

Agent dashboard

This is how a company can manage and monitor the skill of various chat agents in handling their customers. The agents’ chats can be routed like in a call center: the chats are handled by the agents according to the agents’ skill and load at the time. The agent dashboard is useful for a company being served by more than one chat agent at a time.

Integration

Companies dependent on computer software to perform and promote business may have used various software products by the time they hire chat services. Chat agent services are aware of this and make it a point to make their program compatible with their client companies’ business software. These include the customer relationship management software, which involves storing their customers’ information and contact details to assist them and promote their business with them.

Chat services also integrate their chat functions with various forms of CRM software. These include CRM for car dealerships and CRM for retail establishments. The same is true for the CRM software for health care professionals, provided that they comply with the Health Insurance Portability and Accountability Act of 1996.

Customization

chat agentCustomization means that the service that chat agents offer their client companies can be made unique with each one. While chat services provide their client companies with predefined responses and scripts for their online visitors, these responses are altered according to the needs of the company and those of their customers.

Some of these customized services include putting the company’s logo and name on the chat boxes. This allows the customers to remember the company they are communicating with. This also raises the chance of the visitor eventually becoming a customer.

Office hour tracking

A company with a chat service for their business website can track the progress of the chat sessions and when they took place. A company can keep track of these chat sessions during, and even before and after, office hours. This also helps them observe the overall traffic of Internet users through their website and gives the company an idea on how to boost traffic to their website and potentially accumulate consumers, too.

Cloud-based

The cloud is an umbrella term that people refer to as an intangible database that is primarily accessible online. Companies may activate their business websites’ chat functions by downloading scripts from the cloud to reduce hard disk space. Further information saved by the chat agents is also stored in the cloud, so unexpected hardware damage cannot harm the data.

Everything You Need to Know About Digital Signage

Digital signage is the electronic display that you often see in public areas and inside business shops. It is like a TV screen, but instead of showing TV shows, it displays information related to the business, mostly promotional in nature. This is part of the evolution of advertising media. What used to be restricted to printed methods of promoting a product has now crossed-over to electronic display.

Purpose

There are many reasons why businesses or organizations should consider using a digital signage. The major reason would be for advertisement. Instead of renting billboard space or giving out brochures to promote a business, many companies and individual businessmen have resorted to this method because of its many benefits. For one, it is more economical, especially if the business plans to stay afloat for many years. They can use the screen and the software to display any form of information or multimedia that they want and change it as often as they need. As an advertising medium, it has proven to be highly effective in attracting the attention of consumers considering that the present generation is enamored about anything that uses advanced technology.

Digital SignageAside from being a means of advertising a business, a digital signage can also be used to convey information. One good example is the menu screen that patrons often see inside a restaurant. Although when you think more about it, it is still a way of advertising their line of dishes.

The good thing about digital signs is that they can be used by all industries for purposes that are relevant to their needs. Real estate agents, for instance, can opt to place a digital sign in front of a property that they are selling, which is way better than just painting a for sale sign on a piece of cardboard. With a digital display, they can include still photos of the interior of the home so anyone that passes by will immediately be provided with all the information that they need about the property.
Car repair shops, on the other hand, can place a display in their waiting lobby to entertain their customers while giving them a rundown of all the services that they offer. In hotels, digital displays can be placed in the reception area or in the hallways to direct guest to the different amenities available in the premises. The list is endless, which makes digital signage very useful for any form of industry.

How it Works

This type of signage basically has two major components: the software and the hardware. The hardware includes the screen, which is usually an LCD screen, and the media player. The media player is connected to the screen and users can opt to use just a single screen or multiple screens for a larger display. Then there is the software where you can program what will be displayed on the screen. Images can be scheduled to change every day, every week, or even every hour by simply setting it up in the software. Creating different styles, templates, and effects are also done through the software.

If you plan to use a digital signage, you simply have to find a reliable company that specializes in providing this service. The package usually comes with the software, the screens, installation, and the set up. Some even help you out in creating the most effective advertising campaign. Therefore, the company that you pick must be able to meet your specific needs. For instance, if you are not adept in using this type of technology, it would be wise to choose a provider that can assist you every time you need to change the displays on your signage. Once you have sufficiently educated yourself on this technology, you can take charge of creating the content for your signage.

Hiring A SEO Company That Won’t Screw You Over

Look online for what people think about search engine optimization websites, and you will see that many of them will have a negative tone to their stories and opinions of what many marketers have to offer. The problem that most people have within the world of marketing is that they’ve hired companies in the past that have left them out cold. You may have a similar story, one where you asked a SEO company to help you build traffic, influence, and sales and the return on your investment was lackluster at best. In order to amend these things, millions of people look for better solutions to get themselves into a new world of optimization, and it’s a matter of hiring the right people to work with. You may not know what to look for when you’re looking to hire a company, and that’s ok, you are going to need to traverse a few things that will help you move forward, and then make sure that you are patient with what happens next.

Cycling Through The Listings of Proper Companies

SEOFirst and foremost, you will find that the internet can be flooded with websites and opportunities for you to hire a SEO company. Search engine optimization companies are a dime a dozen today. You will find that there are going to be so many people claiming that they can get you traffic, that you’ll find it hard to decipher what is actually true and what is bravado. If you are just cycling through the top listings, they are all going to say that they are the best and that they know what to do to get your site to the top of rankings. That’s where you will need to think twice. Do you want to be ranked #1? What good is being ranked #1 for keywords that get no traffic? That’s something that is really important here. You may rank #1 for 10 or 100 keywords but if the search ratio is low, you are not going to get any sort of traction where it matters most.

If you are starting to cycle through the options, make sure that you take notes as to what the companies you want to hire are promising. If they are promising you the world, but their track record indicates that they aren’t as good as they claim, then it’s time to walk away. Too often, people get duped into hiring companies that have great overall marketing and writing on their sites, but when it comes to delivering the right pieces of optimization, they fall short of the glory. If you want to hire one of them, make sure that you first get a quote.

How To Prove Whether Or Not a SEO Company is Worth Investing Into

Today, it’s easier than ever to get moving forward with the right company overall. If you want to hire someone that is going to allow you to have a fighting chance within your niche, you need to look for a portfolio, proven track record, references, or any sign that they are going to deliver on the promise of a good solution for your needs. You may not need all their services, but rather, a portion of them. Some sites only need backlink creation, others need content marketing, and some only need onsite SEO implementation. Assessing your needs can help you narrow down the results here, and if you utilize the right company to help you rank higher within search results, you will get the right company backing you.

Just remember, do not hire anyone that can’t prove whether or not they are good at what they do. Ask them upfront to prove that they have been able to rank other pages and if they can’t, then be wary of hiring them. Too often companies end up pushing the wrong pieces of optimization and end up hurting sites instead of helping them. It’s going to be sobering to hire the right company, so take your time here and ensure that the company you’re talking to is going to provide you with the right solutions.

Patience Will Be The Best Thing For You

No matter how much attention your website needs, make sure that you are patient. Patience will go a long way when you are considering the right search engine optimization company to hire, as well as seeing the return on investment that you will receive from their work. Even if you did everything right today, tomorrow is another day and that means more work needs to be done. In fact, SEO is not something you implement today and watch for results tomorrow. It can take months on end to get a proper search engine strategy going and seeing results from it.

If any SEO company tells you that they can do the work within a few days and get you moving forward with traffic and things along those lines, you will be getting the wrong solution. No company can promise to deliver on a great deal of marketing within a short span of time, it just can’t happen. Sure, they can start fast, but to see real results within search engines, you will need to invest in the long term.

Indie Seen: How SEO can help Independent Bands Market their Music

Music can become a career path for some, going through the daily grind in getting gigs and sessions. Some get a day job to get a stable salary to invest on their passion in music, hoping to get their big break. This is what indie bands do.

musicThe independent music scene has grown into a grand scale for the last ten years. Chicago Tribune music critic, Greg Kot, wrote in his 2009 book, ‘Ripped: How the Wired Generation Revolutionized Music’, about the rise of independent music due to the internet. Bands like Death Cab for Cutie and Arcade Fire have built their popularity and steady fan base on the internet via online forums and independent radio programs. But it was really the internet users who discovered so many acts off the net that made the indie scene grow.

A huge chunk of this was also made possible by file sharing. This, of course, was a controversial turn for the industry. But even big names in the rock music scene like Pearl Jam bassist Jeff Ament and Radiohead vocalist/rhythm guitarist Thom Yorke have expressed some support in file sharing.

It was about getting the music and the artist exposed to the world amidst all the pop music that the major record labels wanted to feed to the masses.

For the past years, Search Engine Optimization or SEO has revolutionized internet marketing. So many businesses and companies capitalize on having their products and services get search engine boosts via SEO firms. This allows the services and products have internet presence on Google, Bing and other search engines. Content, relevance, architecture, quality and reputation of websites are just some of the things that search engines aggregate, then disperse on their page. SEO firms works on these things to help businesses and companies get their services on a better spot on Google’s or any other search engine’s rankings. It is basically trying to get to the first page and top spot on the search engine’s finds. Of course, SEO services don’t just stop in catering business or companies. Today even artists can benefit from SEO services.

In a time where a plethora of artists and music are available off the net, independent bands need to capitalize on the opportunities of SEO services. Some independent record labels and artists even use SEO for their websites. There have also been SEO firms that cater specifically to the music industry. Websites of artists get internet presence for their accessibility. However, reputation also plays a huge role in making the website visible. But the fundamental factor is still the quality of the content.

Indie bands and artists usually have their quirks. But having unique names and song-titles are not always the key to have their material marketed. Websites need to be developed. Getting your own site has lots of benefits such as directly interacting with the fans. On the page quality and content is a must. A great way to boost the numbers of views is by having text-based content on the page such as articles, reviews, updates, tour dates and even lyrics (if the risk is worth it) about  and from the band. That way Google can easily crawl through the website and get keywords for the search.

Making a Facebook page is also a factor. With the millions of users online, indie bands can easily spread their page. Facebook is probably the top social media networking site today, which gives it a really good reputation. Media is very important for content of course, such as getting the Youtube page posted or SoundCloud demos embedded. Here fans can share links on their Facebook and Twitter pages, which eventually gets attention from search engines. It takes a lot of effort for new bands to spread the word, but capitalize on sharing links on social networking sites. These will not determine success but it will surely help market indie artists.